Logo and Pattern use
Rajeev Circle is a volunteer group started by late Prof Rajeev Motwani’s friends and family with the mission is to help create and mentor technology entrepreneurs for building the next generation web. Bransense worked on the rebranding initiative for Rajeev Circle to convey the core values of the organisation- nurturing new ideas, altruism and creating meaningful connections between people across globe.
- Rebranded entity shows a circle representing the community,
- Rajeev in Sanskrit translates to lotus, the circle is shown with patterns forming a lotus in it
- The lines inside a circle depicts the connections formed across the round globe between the young entrepreneurial world and mentorship in the network
- Colour palette for the entity is pleasant and vibrant showing positivity, expansiveness and youthfulness