The Horse Construction 

The Horse Construction is a construction company, based in UAE. The branding position required us to communicate the strength and elegance of the brand within the niche of the construction business. The entity shows a silhouette of a horse’s head and a bulldozer in simple line type drawing. The entity is minimalistic and brings out elegance and poise aligned with a masculine strength which is at the heart of the business. Colour palette in monochrome- black and white is in resonance with the holistic vision of strength and elegance of the brand.